Connect With Your Audience Using a CRM Built for Radio Stations
Built for both teams and individuals, Radio Base’s Customer Relationship Management (CRM) feature allows you to reach new listeners worldwide. This CRM is a radio station’s all-in-one solution for automating schedules, tracking listeners, going live, and more.
Customer Relationship Management Features
This feature will provide your radio station with a range of powerful analytics such as:
- Location of listeners
- Number of listeners
- Time(s) of day they tune in
- Devices they use
- Session duration
- And more!
The “people management” feature allows you to track and manage a listener’s activities and information, such as: names, emails, phone numbers, gender, life stage, and volunteer status. Think of it like your directory; radio stations can add people using a CRM dashboard. You can also import any existing lists.
Admins can track listeners’ demographics like age, gender, etc. Plus, you can see the listener statistics of your segments and shows.
Create groups using various demographic factors, such as age, gender, etc. This feature helps you categorize people to reach them instantly and effectively.
Communicate with your listeners efficiently through emails and SMS. You can also send your messages in bulk to targeted groups.
With the help of user statistics and analytics, you can easily generate reports based on user metrics. For example, admins can utilize user data to see which radio segments and songs perform best…and which don’t.
Explore our integrated modules:
Expand your radio station’s impact with access to FREE digital tools, programming, and support.
F Thanks to a strategic partnership between International Scripture Ministries and THRU the BIBLE, the entire Radio Base software suite is completely FREE for all faith-based broadcasters worldwide.
Listeners around the world are waiting.